Throughout its history, Condé Nast has been the driving force behind many charitable events and cause-related campaigns, raising awareness and funds for charities, relief and non-profit organisations. Editors and teams from its global magazine brands are committed to social responsibility, emphasising support for charities relevant to their unique editorial outlook. Most initiatives are run independently by each country, while there are some issues which Condé Nast approaches from a global perspective.
A pact between the international Editors of Vogue to encourage a healthier approach to body image within the industry. Vogue is uniquely placed to engage with relevant issues in order to make a difference, and The Health Initiative builds on the successful work begun by the Council of Fashion Designers of America with the support of American Vogue and the British Fashion Council with the help of British Vogue.
This initiative is a programme designed to ensure that fashion models, role models for many women, are well cared for and educated in ways that will encourage and help them to take care of themselves, addressing as many of the pressing issues relating to ill-health in the industry as can realistically be tackled. The initiative was launched in the June 2012 issues of Vogue and is ongoing.
Through Vogue's Fashion Fund and related projects, Condé Nast is investing in the fashion industry, awarding authoritative profile to emerging designers and in many cases monetary and business support.
British Vogue's Fashion Fund with the British Fashion Council awards £200,000 to a chosen designer each year as well as all-round business guidance; French Vogue works with ANDAM to administer a prize of €100,000 in recognition of young designers; Vogue Italy hosts Who's On Next, a tradeshow showcasing emerging talent; Vogue Spain's Who's On Next awards the winner €100,000 and an editorial in the magazine. German Vogue creates the Vogue Salon during Berlin Fashion Week, highlighting the work of young German designers; and Vogue China has partnered with American Vogue to run a talent exchange programme where a designer from each country is selected to experience the US and Chinese creative, marketing and business insight respectively. American Vogue works annually with the Council of Fashion Designers in America to award a combination of a cash prize and mentoring.
International projects such as Fashion's Night Out, also conceived and carried out by editions of Vogue, provide strong promotional and fund-raising platforms, engaging fashion lovers with local charities around the globe.
Condé Nast International supports the annual White Ribbon for Women Campaign, a Kering Foundation initiative, raising awareness of Violence Against Women on the occasion of the annual International Day for the Elimination of Violence Against Women in November. Working with the Kering Foundation with contribution towards production of badges to increase visibility of the campaign, we also seek to amplify the message with editorial to help break the silence around this issue. We continue to support this initiative, having been involved in 2015 and 2016.
GQ supports ‘One for the Boys’, a charity dedicated to removing the myths and changing the mindset in relation to male cancer. GQ’s support has included the co-hosting of events during London Collections Men and awareness raising editorial. In addition to this, GQ has hosted auctions for Help for Heroes (raising £350,000) and for The Prince’s Trust (raising £150,000). Condé Nast Britain supports MyBigCareer.
Vogue Paris organised the 3rd edition of the Vogue Paris Foundation Gala to support contemporary fashion design. One of the fund’s main objectives is to help the Palais Galliera, the City of Paris Fashion Museum, to acquire rare pieces by couture houses, fashion designers and photographers. More than €450,000 was raised in 2016, and the Vogue Paris initiative has allowed Palais Galliera to enrich its collections with more than 100 pieces of fashion and accessories.
French Vogue has worked on a number of cause-related campaigns publishing advertisements on behalf of key clients. In 2016, French GQ published an advertisement to support Chime for Change whilst Vanity Fair has published adverts for Le Cancer Du Sein Parlons-en (Estée Lauder). Les Publications Condé Nast support Sidaction (assistance for those living with HIV) by taking a table at their annual Fashion dinner.
The 2015 charity gala dinner at the Vogue Italia Fashion Experience in Dubai raised €556,000 for the World Food Projects. The Francesca Rava Foundation (a children’s hospital in Milan); Onlus Fatebenefratelli (in support of children affected by earthquake); Child Priority (non-profit organization assisting children find education opportunities); Don Ciotti Foundation (assistance for children living in mafia dominated areas); Pinacoteca di Brera Restoration of works of art in Milan); and Biella Master Delle Fibre Nobili (a scholarship programme for young people) have all received donations from Condé Nast Italy.
Condé Nast Brazil, in association with Editoria Globo, supported Projeto Generosidade, an annual writing competition where the winner receives R$200,000. Vogue Brazil organised an auction in partnership with Gisele Bündchen in which eight dresses created for her by Brazilian stylists were sold. The money was donated to eco-friendly associations supported by Gisele.
Casa Vogue developed a project with the designer Gaetano Pesce in which he created an artistic floor which was then sold in pieces in a silent auction, and proceeds were donated to Projeto Aquarela.
In 2015, myself launched the “myself Supper Club”. The project aims to support Syrian refugees with an innovative dining proposal. Supporters invite friends and family to their home for dinner and in return ask them to donate an amount of money for the SOS Children’s Villages International, a global federation working to prevent family breakdown and to protect and care for children who have lost parental care. The SOS Children’s Villages first Emergency Response Programme in Syria provides support for more than 25,000 children and their parents including temporary shelters and food basket distribution.
German Vogue Fashion's Night Out donates profits to local charities, with recent donations including €10,000 for Berliner Tafel e.V, a charitable organization that provides food to citizens in need; €10,000 for Kinderhospiz Regenbogenland, a children's hospice based in Dusseldorf; and Licht ins Dunkel e.V, based in Vienna which helps socially and mentally disadvantaged people. Donations have previously included €50,000 for Berliner Tafel e.V and €50,000 for Kinderhospiz Regenbogenland, and a further €10,000 was donated to the Shwe Shwe Poppi Project based in Soweto, South Africa.
Vogue Spain published a special edition cover with Penelope Cruz in association with the AECC ‘Assocatión Española Contra el Cáncer’. This was promoted online and on social media with the hashtag #VogueGoesPink. In collaboration with Rochas and Madrid’s finest florists, Vogue Spain brought its flower market to Calle Jorge Juan in May 2016. Joined by Juegaterapia Foundation, handmade trinkets were sold across the market with all proceeds towards children with cancer.
In September 2016, Glamour Spain debuted ‘Sport Summit by Adidas’ in collaboration with Biotherm, a weekend event in Madrid promoting women’s health and wellbeing. Guests were offered a range of workshops, workouts and expert talks from industry speakers, such as Olympic athlete Chema Martinez. Through ticket purchases, donations were made towards research against child leukemia with Uno Entre Cien Mil Foundation.
GQ Korea organized GQ Pop-up Store selling GQ editors' pick of products, and during the past 5 years this store has made a 125 million KRW donation to give educational support to unprivileged children. Vogue Girl Korea's Pink Wings Campaign has focused on helping children of families without parents since 2010. Total proceeds of 148 million KRW raised by this campaign went to the Korean Red Cross.
Allure Korea holds an annual Green Allure Campaign with eco-conscious brands, donating profits of 104 million KRW accumulatively to Green Korea United to help save wild animals. W Korea’s annual breast cancer campaign and charity gala dinner titled 'Love Your W' supports patients’ medical expenses with the Korea Breast Cancer Foundation. All CN brands in Korea co-host a year-end charity bazaar every year since 1999, donating profits to designated charities.
In 2016, Vogue Taiwan hosted its second #PicnicInTheCity, bringing together thousands of men and women in the capital’s Huashan Arts Central Park. In collaboration with Taiwanese model and actress Lin Chi-ling, the event focuses on the promotion of public welfare. Profits from the day were donated to the 1919 Food Bank and utilized to support the construction of the Southeastern Hospital and to improve the quality of the local medical environment. Vogue Taiwan contributed NT$66,000 (approximately US$2,000) to Estée Lauder’s gala dinner in support of its Pink Ribbon Breast Cancer Awareness campaign. The campaign advert was published in Vogue’s October 2016 issue.
GQ Taiwan, in partnership with Hennessy, held a series of ‘School of Life’ seminars throughout 2016, where ticket proceeds were donated to The Society of Wilderness, which works to protect wild lands and preserve nature in its original state. Each seminar invites Key Opinion Leaders to discuss successful life experiences and relatable topics with a male audience.
México & Latin America
Condé Nast Mexico promotes local traditions and design as well as supporting projects that encourage the development of disadvantaged communities. In 2016, craftsmen from Guanajuato produced hand painted plates, each with a different design and exclusively for Condé Nast to send to key clients as a Holiday Gift.
Vanity Fair Mexico contributed to the production of catalogues for the Mexican contemporary photography exhibition and auction organised by Duerme Tranquilo and Grupo Habita. Proceeds from the auction went to low resource hospitals in the country (Hospital Juárez de México, Instituto Nacional de Cancerología, Instituto Nacional de Neurología y Neurocirugía, Instituto Nacional de Pediatría). Together with Make a Wish; Vanity Fair Mexico also fulfilled the wish of a teenager with leukemia. The magazine offered the individual the opportunity to be a professional photographer for the day, collaborating with Zony Maya on a shoot.
Glamour Mexico presented “Maneja con Glamour”, a safe driving campaign, raising awareness of the dangers of texting while driving. Celebrities, influencers and readers were invited to spread the message with the hashtag #SinTextear. Promotional videos were created including a social media contest for readers. The gross audience reach for this was 95,205,965. For the fourth consecutive year, 2016 saw Glamour Mexico host #ViveConGlamour, an initiative dedicated to the prevention of breast cancer. This year the campaign was sponsored by Essie and Pfizer Laboratories and the gross audience reach was over 145 million.
Glamour Russia held its annual Angels Charity Sale in conjunction with Charity Fund ORBI – this is a sale of luxury brand items donated by celebrities. Over €25,000 was raised and all proceeds go to families where a member has suffered and been affected by a stroke.
House & Garden's main focus has been to support the Southern Guild Design Foundation, a non-profit organisation aimed at growing the local design industry. As media sponsor the magazine runs editorial supporting its products, as well as hosting exhibitions, events and talks to raise funds for the initiative.
Glamour's Stiletto Run raises money annually for The Homestead, which helps street children, and Infinite Family, which provides mentorship to orphans and underprivileged children. Glamour's annual Women of the Year Awards also provide a 12-month platform for a single cause. The current charity, Santa Shoe Box Project, provides Christmas gifts to orphans and underprivileged children nationwide.
GQ has worked with 46664 - a fashion brand named after Nelson Mandela's old prison number. The first initiative will promote a search for a young South African fashion talent and the second will publicize The Long Walk to Freedom art therapy project and subsequent celebrity auction with profits going to the Mandela Foundation.
Vogue Japan held a charity auction in partnership with Isetan Department Store and Yahoo, with bags donated from celebrities such as Hilary Swank and Isabelle Adjani, and monies raised went to UNICEF. Vogue Japan also donated advertising space to benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation providing proceeds to a worldwide initiative in the fight against breast cancer. Vogue editors from around the world congregated in Tokyo in November 2011 for a memorable Fashion's Night Out event in a bid to boost spirits and retail sales following the earthquake and tsunami which devastated the country earlier that year. The Newhouse family made a US$1million donation to the victims of the earthquake and tsunami in Japan.
Vogue and GQ Japan both supported the SAVE JAPAN! PROJECT - activity included a portal site that was opened immediately after the Great East Japan earthquake disaster. Ten artists from around the world including Lady Gaga, Karl Lagerfeld, Nicole Kidman and Gwyneth Paltrow designed T-shirts with messages on sale in June 2011 through Uniqlo stores in 11 countries. US$1.6 million from the sales were donated to the Japanese Red Cross Society for the earthquake relief efforts.
Vogue China supports young Chinese designers through its Creative Sky program, the project The Vogue Talents Corner, and the relaunched International Woolmark Prize. Vogue China continues to dedicate column inches to charitable endeavours, environmental issues and concerns about female health, including an initiative with Estee Lauder's Breast Cancer Awareness campaign focusing on anti-carcinogenic foods. Self China includes the Pink Ribbon logo on each October issue in support of Estée Lauder Breast Cancer Awareness.
Revenue from sales of the official Portuguese Vogue Fashion's Night Out t-shirts were donated to ACREDITAR, an institution that gives support to parents whose children live with cancer.
Glamour partnered with the Association Against Cervical Cancer to promote the Healthy And Beautiful campaign to inform women about all aspects of cervical cancer, providing free medical checks for readers. In addition, the magazine held the Pearls of Wisdom Awards commending those involved in raising awareness for cervical cancer, and Poland's First Lady as well as the Mayor of Warsaw, were high-profile supporters of the campaign.
Glamour Hungary's Women of the Year Awards recognises 'The Heroine of the Year' supporting an organisation helping young people integrate into communities abroad, and this award is given annually. The awards also recognised a Hungarian fashion designer incorporating traditional elements and values in their designs.
The Dutch edition of Glamour has revealed plans to become the first fashion magazine in the Netherlands to produce 10% or more of all content sustainably. The magazine will show more sustainable products alongside regular fashion and beauty products, and will continue its practice of not using fur in fashion shoots. In addition, they will feature more brands whose production processes are respectful of people, animals and the environment; who are committed to fair and humane labour conditions and who source materials that are not harmful (or less harmful) to the environment.
Vogue and Glamour Netherlands support high school students' work experience placements. Glamour Netherlands features editorial coverage on charities such as Orange Babies. Glamour also donates free advertising space to cause-related campaigns such as Pink Ribbon, raising awareness of breast cancer.
As a continuation of the Vogue Empower initiative launched last year to commemorate the 7thanniversary of the magazine in India, Vogue India commissioned ‘My Choice’ starring Deepika Padukone and directed by Homi Adajania. This short film featured 99 successful women from different fields coming together to send out one powerful message regarding the empowerment of women. The aim was to encourage people to think, talk and act in ways big or small on issues pertaining to women’s empowerment, reminding everyone that making a positive impact in this area starts with each and every individual. The video achieved high profile within India and elsewhere, and set a new record for views of a Condé Nast video, totaling more than 9 million.
Glamour Bulgaria supports school libraries, which are unable to buy new books, by donating all titles sent to editors for reviewing, as well as past magazine issues. The magazine also promotes various products to readers with proceeds going to breast cancer charities.
Profits from sales of Turkish Vogue Fashion's Night Out products were donated to the Tohum Autism Foundation which supports early autism diagnosis, education and social integration services for children living with autism throughout the country.
Vogue Ukraine supports the International biennale of fashion illustration IMAGO, a contest that provides a platform for aspiring illustrators to collaborate with fashion designers, graphic designers and media worldwide. In 2016, prizes included an opportunity for the winner to publish their work in Vogue UA as well as a paid fashion course at the University of the Arts London.