Condé Nast will launch a global e-commerce business in 2016, with the mission to sell merchandise to consumers, including readers and users of its magazines and websites such as Vogue, Vanity Fair and Gentlemen’s Quarterly.
The e-commerce venture will be branded Style.com. It will debut in Great Britain, to be followed by the United States and eventually other major markets around the world. Users will be able to order merchandise from magazine-branded websites and digitised magazine editions in app form, as well as the Style.com website itself. Technology will also enable readers to place orders by scanning many of the images appearing in the printed magazines.
The current Style.com reports fashion news and is known for its runway reportage. Users who seek this information will be redirected to voguerunway.com, on the American Vogue website.
The President of Style.com is Franck Zayan, who operates the company out of offices in London situated close to Regent’s Park. Zayan, whose previous role was head of e-commerce for the Paris department store Galeries Lafayette, said the response to the business concept from potential customers has been extremely positive. Style.com is targeting fashion brands as well as upmarket brands from other sectors such as beauty, travel services and technology. Style.com is expected to begin by offering between 100 to 200 brands, with the number growing as the business expands in sales and geographical market reach.
While owned by Condé Nast, Style.com will be operated as a stand-alone unit under the joint supervision of the US and International divisions of the global media company.
Giulia Galli, Head of PR & Communications, Condé Nast E-Commerce
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