Condé Nast Global E-Commerce

Condé Nast will launch a global e-commerce business in 2016, with the mission to sell merchandise to consumers, including readers and users of its magazines and websites such as Vogue, Vanity Fair and Gentlemen’s Quarterly.


The e-commerce venture will be branded It will debut in Great Britain, to be followed by the United States and eventually other major markets around the world. Users will be able to order merchandise from magazine-branded websites and digitised magazine editions in app form, as well as the website itself. Technology will also enable readers to place orders by scanning many of the images appearing in the printed magazines.


The current reports fashion news and is known for its runway reportage. Users who seek this information will be redirected to, on the American Vogue website.


The President of is Franck Zayan, who operates the company out of offices in London situated close to Regent’s Park.  Zayan, whose previous role was head of e-commerce for the Paris department store Galeries Lafayette, said the response to the business concept from potential customers has been extremely positive. is targeting fashion brands as well as upmarket brands from other sectors such as beauty, travel services and technology. is expected to begin by offering between 100 to 200 brands, with the number growing as the business expands in sales and geographical market reach.


While owned by Condé Nast, will be operated as a stand-alone unit under the joint supervision of the US and International divisions of the global media company.


Media queries:

Giulia Galli, Head of PR & Communications, Condé Nast E-Commerce or +44 020-3818-1300

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